The brand new e-book takes the reader on a journey by the lives of espresso folks all over the world.
BY VASILEIA FANARIOTI
SPECIAL ONLINE CORRESPONDENT
Photographs courtesy of I’M NOT A BARISTA
The I’M NOT A BARISTA workforce is again with yet one more thrilling venture: publishing a e-book, titled 101 Espresso Tales. This e-book options 101 tales from each nook of the espresso business and was launched on Kickstarter on October 11. All earnings from the brand new tome will go to the I’M NOT A BARISTA interns, volunteers, designers, and occasional folks in want. Right now at Barista Journal On-line, we’re having a look inside this fascinating e-book and what it means for the espresso business.
Empowering Espresso Folks
Since its founding in 2019, I’M NOT A BARISTA’s aim has been to empower the folks behind the cup. In 2020, they began amassing espresso tales from everywhere in the world and sharing them on their web site and social media. The brand new e-book, 101 Espresso Tales, is supposed to succeed in an even bigger viewers and convey larger consciousness to each the nice and unhealthy sides of the espresso business.
Through the years the workforce has collected, featured, and printed greater than 170 espresso tales from a number of nations throughout the globe. With this e-book, they hope to underscore the injustices within the espresso business; they wish to present shoppers that espresso is just not espresso with out the tens of millions of individuals behind each cup.
A Look Inside 101 Espresso Tales
The 101 tales collected within the e-book come from folks in numerous elements of the espresso business. These featured embody espresso farmers in South America and Africa, roasters in Europe, baristas in the US, international espresso shoppers, and residential brewers. These tales are grouped collectively primarily based on widespread themes, with every having a minimal of two pages.
Photos and illustrations are included all through 101 Espresso Tales to create a visually beautiful expertise. Every story comes with a QR code that may be scanned so the person can take heed to an audio model of the story. What’s extra, the e-book is sectioned primarily based on the hashtag algorithm, the place content material is organized by comparable key phrases.
The I’M NOT A BARISTA workforce is broadly recognized for posting espresso tales on their Instagram account; utilizing the hashtag algorithm to part the content material is an revolutionary concept that brings social media and conventional print collectively.
Kickstarter venture backers may also select an add-on possibility that features a particular version of the Espresso Wristbands by the espresso neighborhood, an I’M NOT A BARISTA enamel pin, or bookmarks designed by espresso artists. The workforce hopes to finally have this e-book on the cabinets of native espresso outlets so espresso lovers can be taught extra concerning the business and the folks behind it. If you happen to want to again this significant venture, head to the Kickstarter web page here.
ABOUT THE AUTHOR
Vasileia Fanarioti (she/her) is a senior on-line correspondent for Barista Magazine, and a contract copywriter and editor with a major focus on the coffee niche. She has additionally been a volunteer copywriter for the I’M NOT A BARISTA NPO, offering content material to assist educate folks about baristas and their work. You possibly can observe her adventures at thewanderingbean.net.
