How can espresso roasters design an interesting and environment friendly roasting area?


For a lot of roasters, designing a roasting area is without doubt one of the first steps to contemplate when getting began. There are a selection of things to account for when designing a roastery – together with space for storing for inexperienced and roasted espresso, the dimensions of the roaster, air flow programs, and so forth.

By taking these elements into consideration, roasters can design an environment friendly workspace that may enhance their workflow and assist them to stay worthwhile. Nevertheless, in lots of instances, roasters wish to design a roasting area that’s as appropriate for buyer excursions as it’s for roasting espresso – a pattern that’s changing into increasingly more outstanding these days.

To be taught extra about how roasters can do that, I spoke to one of many Gross sales Managers at IMF, Giorgio Mosca, and proprietor of Fausto Kaffeerösterei, Klaus Wildmoser. Learn on for extra of their perception.

You may additionally like our article on streamlining quality control in your coffee roastery.

Green coffee silos at Fausto Kaffeerösterei's roasting space

What must you think about when designing a roastery?

Giorgio explains the primary and most essential step to take when designing your roasting area – session.

“After we plan to revamp an present roasting area, or design a brand new roastery, we should first set up a relationship with the client,” he says. “We prepare a session to fulfill the shopper and totally perceive their wants and degree of roasting expertise.

“As soon as we set up their wants, IMF can discover the absolute best answer for his or her enterprise, primarily based on the supplied info,” he provides.

Each roaster has completely different wants, so these should be considered when designing a roasting area. As an illustration, some roasters could must host workshops or cuppings for wholesale customers, so sufficient area is critical.

The last word objective is for the roaster to reap as many advantages as attainable from their workspace – irrespective of the dimensions and magnificence of the corporate.


To ensure that a roastery to be environment friendly, the design of the area should be rigorously deliberate, with quite a few elements taken into consideration. These embody deciding the place the inexperienced espresso shall be delivered and saved, to the place roasted espresso shall be packaged and saved, for instance.

“Roasters want fast and easy accessibility to inexperienced espresso always,” Klaus says. “We’ve ten silos at our roastery [which allows the roasters to dispense green beans].”

From right here, roasters want to contemplate how inexperienced espresso shall be moved to their machine – which implies guaranteeing they’ve the area to maneuver massive volumes of inexperienced beans across the roastery.

“We spent a number of months optimising the design of our roasting amenities, in addition to contemplating how we function all through the area,” Klaus explains. “We observe a rigorous day-to-day manufacturing plan to streamline operations.”

“Our manufacturing space is properly organised in order that inexperienced beans could be simply transported to the roaster,” he provides. “As soon as the espresso is roasted, it then must be moved to the roasted espresso silos.”

Roasted espresso is a a lot much less steady product than inexperienced espresso, which might keep contemporary for as much as 12 months when saved appropriately. Nevertheless, it’s essential that each are saved in optimum situations – specifically cool, dry, and darkish environments with minimal contact with oxygen and no contaminants. Finally, this makes storage a vital consideration when first designing an environment friendly roastery.

Metal cover on an IMF roaster

Measurement of the roaster

In addition to different concerns, the dimensions of the roaster itself must be accounted for. 

“When designing a brand new roasting facility, IMF considers the dimensions and capability of the roaster, as this machine is on the coronary heart of each roastery,” Giorgio says.

Whereas the capability of pattern and small-batch roasters can vary from 2kg to 30kg, batch measurement for bigger industrial roasters could be as much as 240kg. Finally, the dimensions of the roaster can even affect which kind of air flow system is required – that means cautious design of the workspace is important.

“After we’ve accounted for the footprint of the roaster, we have to design the area round it so that there’s enough space for different operations,” Giorgio explains. “Roasters usually want designated areas to bundle espresso, so we should issue these in, too.”

Visitors at Fausto Kaffeerösterei's roasting space

Why ought to roasters make their workspace visually interesting?

Though effectivity is rightly the most important precedence when designing a roasting area, increasingly more espresso professionals are guaranteeing their roasteries could be customer-facing. 

This may be essential for quite a few causes; roasters could often convey clients in for excursions or wish to host academic occasions, for example.

Finally, which means because the specialty espresso sector has grown, creating distinctive areas has turn into extra of a requirement for a lot of roasters and occasional outlets.

Klaus tells me how making a visually interesting roastery helped to vary the environment of Fausto’s area.

“As we designed our new roastery, we have been aware that Munich is a really fashionable metropolis,” he says. “IMF helped us make our roastery fashionable and useful, in addition to eye-catching for our clients.

“Our roasting area is situated subsequent to a river, [so we included] massive home windows in our roastery [for employees and visitors to enjoy],” he provides.

An increasing number of roasters are incorporating café areas into their design, too, which implies making a visually interesting roasting area is essential. Finally, hanging and properly designed roasteries can depart an enduring impression on clients.

Moreover, as consumers continue to become more educated about higher-quality coffee, designing an area the place clients can view the roasting course of can even add important worth to your enterprise. Many purchasers are prone to be all in favour of understanding extra about how espresso is roasted, so incorporating a viewing space into your roasting area might be helpful.

“A lot of our guests have an interest within the roasting course of, however additionally they take pleasure in seeing the espresso machines we’ve in our espresso lab space,” Klaus tells me.

Nevertheless, he provides that attracting clients is about greater than only a visually interesting roastery.

“The entire bundle is essential,” he says. “A well-designed area, pleasant and welcoming baristas, and the standard of your beans.”

Fausto Kaffeerösterei in Munich, Germany

Contemplating branding once you design your area

With increasingly more specialty espresso firms launching in lots of nations all over the world, branding and marketing are becoming more important than ever.

Specialty roasters and occasional outlets should be capable to exhibit to the buyer how their enterprise is completely different from others within the business – usually via model authenticity. 

The design of a roaster or espresso store is a big a part of this. Enterprise homeowners want to contemplate how the type of their roasting area ties in and enhances their model. 

One of many ways in which they’ll do that is selecting which supplies and hues to incorporate of their roastery.

“At the moment, many industrial parts are integrated into roasting areas,” Giorgio says. “Impressed by Fifties New York, this type is a mixture of supplies comparable to wooden and steel; particularly stainless-steel and black steel.”

Nevertheless, whereas this design type could swimsuit roasters who go for extra rustic branding, it might not be appropriate for every kind of roasters. Some could favor a extra minimalist design, whereas others could also be in search of extra vibrant colors.

“It’s essential that we are able to produce a selected design type for every shopper, whereas prioritising performance on the similar time,” Giorgio says. “For extra fashionable espresso outlets and roasters, we have to stability aesthetics and effectivity.

“The largest problem is discovering the best stability between the supplies we use and the wants of the shopper,” he provides. “For instance, with a earlier buyer, we had to make use of stainless-steel pipes as an alternative of rubber [to coincide with their branding].

“In the meantime for different shoppers, we designed specific shapes and included sure colors to be extra consistent with their branding,” he says. “A big a part of that is recognising that the area is shared between many individuals, together with roasters, baristas, and shoppers.”

Each roastery proprietor may have their very own strategy to designing their area, so partnering with a tailored roaster design options firm like IMF will make sure that the area is each environment friendly and visually interesting.

Bags of roasted coffee by silos of green coffee

Effectivity in a roastery is important to create a worthwhile, profitable enterprise. Whereas the roaster would be the coronary heart of the corporate, different operations additionally must run easily. As such, designing your area across the roaster will solely serve to streamline workflow.

Finally, whereas effectivity is important, increasingly more roasters are beginning to deal with the visible attraction of their roasting area. By customising the colors, supplies, and types of your roastery, you have got the chance to align the premises along with your model and talk model authenticity extra successfully.

Loved this? Then learn our article on equipping your coffee roastery: where to start.

Picture credit: Fausto Kaffeerösterei 

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