Elevating the Uncooked Supplies at Materia Prima in GeorgiaDaily Espresso Information by Roast Journal


Materia Prima espresso baggage. Picture courtesy of Needmore Designs.

A contemporary style of Italy has come to Northwest Georgia by the use of Materia Prima, a brand new boutique espresso roasting outfit based mostly in Chickamauga.

Materia Prima comes from the homestead roastery of Luca and Rachel Canzonieri, whose culinary backgrounds have helped kind the premise for Materia Prima. Single-origin coffees move by the couple’s Coffee-Tech Engineering store roaster earlier than making their means direct to clients domestically and on-line.

Materia Prima Coffee 3

Picture courtesy of Needmore Designs.

For the model creation and packaging design, the corporate turned to Kandace and Ray Brigleb of the Portland, Oregon-based inventive agency Needmore Designs.

“Introducing a brand new espresso model in at the moment’s saturated market isn’t any small feat,” Kandace Brigleb mentioned in an outline of the undertaking shared with DCN. “So after we have been invited to develop a espresso model from the bottom up, we knew it wanted to be each genuine and distinctive.”

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The model nods to Luca Canzonieri’s childhood spent on a farm in Italy, whereas referencing the “materia prima” — i.e. the first or uncooked supplies — that go into the merchandise: solar, water, love, household and ritual.

“Colours and illustrations are drawn from botanicals discovered when rising espresso in addition to farms in Italy and Georgia,” Needmore mentioned within the description. “The hand-drawn Materia Prima illustrations deliver a human contact to the model, showcasing the connection to the land and farms in addition to the end result into true Italian espresso.”

Materia Prima Coffee 1

Picture courtesy of Needmore Designs.

Materia Prima Coffee 7

Picture courtesy of Needmore Designs.

DCN’s ongoing “Design Particulars” collection highlights particular particulars in espresso store/roastery inside design or coffee-related packaging and branding. Share your project for consideration here

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