Combining Specialty with Spicy, Roasty Buds Heats Up in AustinDaily Espresso Information by Roast Journal

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Roasty Buds coffee

Roasty Buds’ Kinda Spicy espresso. All photographs courtesy of Roasty Buds.

With many North American espresso drinkers wrapped within the heat embrace of pumpkin spice season, a spicy new espresso firm out of Austin, Texas, known as Roasty Buds is considerably cranking up the warmth.

Based by associates Louis Montemayor, George Ellis and Daniel Stone in July, the model is taking a novel method to specialty espresso, combining it with chile flavoring and varied ranges of spicy warmth.

The brand new espresso line is being promoted by equally spicy social media advertising and marketing, led by Austin’s Bandolier Media, the place the Roasty Buds founders are additionally companions and colleagues.

Roasty Buds coffee roasting

“All of us love watching spicy meals content material and know the way fashionable it’s,” Montemayor lately informed DCN. “I’m a giant spice man, and all of us love espresso, however we had by no means seen these two worlds mixed earlier than, so we needed to know what it might be like — taste-wise, but additionally the expertise on the whole. In our heads, it felt like such a enjoyable and distinctive factor to strive.”

For espresso manufacturing, the startup has turned to fellow Austin enterprise Cuvée Coffee and its proprietor Mike McKim, with whom the Roasty Buds founders had an present relationship by way of their social media work.

Cuvée is presently helping with sourcing and roasting for the inaugural Roasty Buds packaged espresso line, which features a non-spicy single-origin Colombian espresso, the Kinda Spicy Hatch Chile, the Xtra Spicy Ghost Pepper and the XXXtra Spicy Carolina Reaper. The model has additionally launched a seasonal espresso known as Pumpkin Spiciest.

“Proper now we’ve got Colombian as our base for the principle spicy varieties, however will quickly be including a single-origin Mexican espresso,” stated Ellis, noting that coffees are sourced by way of Cuvée’s present direct-trade relationships.

Coffees are presently being bought straight by way of the Roasty Buds web site or by way of a variety of specialty grocers and spice shops all through the nation. Gross sales are sure to be boosted by way of the model’s social media actions.

“Due to our social background, we had information about spice within the social house,” Ellis informed DCN. “So when it got here time to make our dream a actuality, we went all in on premium craft espresso marketed on TikTok and IG.”

One other bit of promoting spice comes by way of the brand new Roasty Buds online game, a throwback, 80s-style arcade recreation that harkens again to the youth of the model’s three founders.

Roasty Buds game

The Roasty Buds arcade recreation.

“A giant a part of what we needed to do with Roasty Buds was have enjoyable and be genuine to our personalities,” stated Montemayor. “So in terms of content material and promotion on the whole, we’re creating issues that we truly like and contemplate entertaining.”

Roasty Buds Co-Founder Daniel Stone stated the corporate is presently exploring new wholesale channels whereas additionally trying to increase its product vary by way of the attainable addition of chilly brew. Roasty Buds has additionally discovered some early success using coffees as a complementary ingredient in different meals and beverage functions.

Roasty Buds green coffee

“The response to our merchandise has been overwhelmingly constructive; we couldn’t be happier,” Montemayor informed DCN. “Between individuals loving it as straight espresso and others utilizing it in cocktails and even cooking recipes, it’s been such a enjoyable journey thus far.”


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